Business game 1

ECTS: 2  
Department: GACO  
Degree level: 1^st year of Bachelor
Teaching contact hours: one week 
Instructor: Carole ROZIER

Learning objectives

Retail Store Management Simulation: The simulation puts participants in charge of a store in a seasonal environment. This exercise gives practical experiences in team-work and problem solving, and excites competitive spirits in a dynamically evolving marketplace.

Course topics

Each simulation round corresponds to one quarter of a year and seasonality is an important decision-making factor. In competition with other teams, participants manage procurement and inventory, pricing, advertising, and promotion campaigns across different product categories. In addition, the simulation includes modules for operational and strategic decisions such as store layout, operating hours, staffing, store remodeling and cash flow management.

Participants develop capabilities in formulating, implementing, and adapting business strategies and decisions in a competitive environment.

Teaching method

Students work in teams with French students. Teachers supervise the Business game and give advice if necessary.

Assessment

• Commercial and financial results of the company in the game,
• Other additional tasks related to marketing, accounting, finance, communication and ICT,
• PowerPoint presentation before a panel.

Entry requirements

• Basics of accounting, knowledge of Excel (GACO 1^st year of Bachelor courses).