Digital Marketing

ECTS: 4 
Department: GACO  
Degree level: 2^nd year of Bachelor
Teaching contact hours: 16,5 
Instructor: Marine KERGOAT

Learning objectives

• Study the web-environment of an activity sector.
• Analyze the competition (performance, community management).
• Work the webmarketing on WordPress.

Course topics

• Identify the competitors on the web.
• Create a database of competitors performance and source of traffic.
• Analyze the performance of the best competitors.
• Analyze the community management of the best competitors.
• Site optimization for referencing (SEO).
• Create a content marketing for an e-commerce website.

Teaching method

• Group of 28 students: Weekly 1.5-hour seminar (“TD”)
• Group of 100 students: weekly 1-hour lecture during 5 weeks (in French, optional for Foreign students)

Assessment

• A work in pairs
• Final exam (1,5 hours)

Entry requirements

• This class goes with the website design course.
• Both have to be taken together.
• Some notions of marketing are also required.