Business game 2

ECTS: 2  
Department: GACO 
Degree level: 2^nd year of Bachelor
Teaching contact hours: one week 
Instructor: Sophie EYRIGNOUX

Learning objectives

In this serious business game, participants have to develop strategies for their hotel over a simulated 4-year period, and get ahead of their competitors (other students from GACO). The aim is to maximize the value of their company.

Course topics

Over the 4 simulated years, they will have to make:

• Targeting decisions: Decide which customer segments to target and allocate resources accordingly (number of employees, wages...).
• Product decisions: Influence brand positioning through pricing, promotion, communication, research & development…
• Financial decisions: Decide to borrow money from the bank, pay dividends…set up and read the balance sheet & the income statement.
•  How to calculate profit and margins?

Exploiting market research studies effectively will be the key to success. Teams will have to monitor competitive actions and anticipate their next moves, using a spreadsheet.

Teaching method

• Students work in teams with French students. Teachers supervise the Business Game and give advice if necessary.

Assessment

• Commercial and financial results of the company in the game,
• Other additional tasks related to marketing and ICT,
• PowerPoint presentation before a panel.

Entry requirements

• Basics of accounting, knowledge of Excel.