International Strategy and Monitoring

ECTS: 4  
Department: TC 
Degree level: 2^nd year of Bachelor
Teaching contact hours: 15   
Instructor: Christine BEAL

Learning objectives

•  Carry out an import/export diagnosis in a structured manner using strategic tools (choice of tools, use of tools, identification of internal and external sources)
•  Learn to collect information from the international environment of a company,
•  Select suitable export and import markets using indicators,
• Build a strategy out of marketing study results
•  Be proactive in constructing an action plan

Course topics

• SWOT and internal diagnosis
• External SWOT
• Pestel
• Carry 5 strengths
• Marketing mix 4Ps
• Pricing strategy

Teaching method

• Group of 28 students: weekly 1.5-hour seminar (“TD”) 

Assessment

• Final exam (2 hours) 

Entry requirements

• Notions of strategy and sales.