International Marketing and Sales

ECTS: 4  
Department: TC  
Degree level: 2^nd year of Bachelor
Teaching contact hours: 15  
Instructor: Joanna BASTIAN

Learning objectives

• Managing international operations.
• Understanding the different aspects of an international marketing plan.
• Developing sales opportunities in foreign markets.

Course topics

• Identifying international prospects.
• Costing and estimating the feasibility of an international prospecting campaign.
• Adapting the company’s offer by deploying an international.
• Marketing mix (adaptation v. standardization strategies, etc.).
• Developing an international launch plan that considers cultural specificities of targeted regions / countries.

Teaching method

• Group of 28 students: weekly 1.5-hour seminar (“TD”)

Assessment

• Intermediate assessment (written and/or oral)
• Final exam (2 hours)

Entry requirements

• None.