Sales and Marketing (TC)

Course characteristics

The common core curriculum over the first two semesters, then a specialization course to be chosen between: Digital marketing, E business and entrepreneurship. International business: purchasing and sales, Business development and customer relations management and Sales outlet marketing and management;

1800 hours over 3 years

600 hours of tutored projects, 30 hours

Face-to-face teaching a week:

A 3-week internship during the first year, an 8-week internship during the second year, a 14 to16-week internship or a possible workstudy program during the 3rd year:

Foreign languages:

Compulsory foreign language
English, optional foreign languages
German, Spanish, Italian, Russian, Chinese
preparation for the TOEIC test, a number of classes with a native language assistant
4 language labs + 3 specific multimedia classrooms equipped for language learning;

The Interdepartmental International Project (SAE): 3-4 weeks (designed exclusively for foreign students);
Language of studies: mostly French, some courses taught in English. Introduction to the French language & culture - the compulsory course for all foreign students;

Duration : 1 800 over 3 years (full-time)

Academics volume : 180 ects.

BUT TC advantages

Student contests (business project competitions, sales contests)
Student-driven projects (IUT mag’ annual magazine, Esprit TC web radio)
Creasim business game (a serious game, simulating the creation of a company and its development over 3 years
Teaching modules in English and the possibility of spending a semester in a partner university.

SKILLS:

This course aims at developing three core skills in business and marketing students:

Marketing: conducting marketing actions;
Sales: selling commercial offers;
Commercial communication: communicating on commercial offers.

Course goals

Conducting marketing actions;
Designing and selling a commercial offer;
Conducting business negotiations;
Communicating on the company’s commercial offer;
Building an international sales strategy;
Managing international operations.

Career prospects

Main Areas: Marketing,
Communication, Sales,
Management, Distribution...

Contact

Sales and Marketing (TC) : Joanna Bastian (joanna.bastien @ univ-st-etienne.fr)