Oral presentation and brand transformation with a sustainable project

ECTS: 4
Department: TC
Degree level: 2^nd year of Bachelor
Teaching contact hours: 15
Instructor: Aïda MESINOVIC

Learning objectives

• Design and present a sustainable transformation of an existing brand, using persuasive business
• English and effective presentation skills.
• Analyse an existing brand and identify opportunities for sustainable improvement.
• Develop a realistic sustainability strategy that aligns with the brand's identity and
  business objectives.
• Explain the environmental, social, and economic impact of their proposed
  transformation.
• Justify business decisions using evidence and logical arguments.
• Deliver a well-structured oral presentation in English (8–10 minutes).
• Speak clearly, fluently, and confidently using appropriate pronunciation and intonation.
• Use persuasive language to convince an audience of the value of their sustainable
  project.
• Respond effectively to audience questions.

Course topics

• Identifying international brands (analyze their actual image)
• Costing and estimating the feasibility of a communication campaign
• Developing and launching a plan of the brand’s new image and products
• Organize a communication campaign (how do you advertise)

Teaching method

• Group of 26 students (4 students working on the same brand): weekly 1.5-hour seminar

Assessment

• Oral presentation in groups of 4

Entry requirements

• Level of English: at least B1